The Big Connect: Mastering Social Media

Here at PowerLink, we have declared April as the month that we take the plunge into the wonderful world of social media! Our PowerLink CEO Circles will be focused on Social Media Engagement and Strategy. In addition to having an expert in the room to provide valuable tips for success and answer your questions, you will have the opportunity to engage in discussion with your peers and benefit from their experiences with social media. 

In today’s culture, social media is the ultimate business tool. With 3 billion people using the internet, and 2 billion of them active on social media, it is a cold, hard fact that using social media platforms to market your business is not a just a passing fad. If your business does not have a presence on social media, you are missing out on utilizing the most inexpensive, targeted form of advertising available.

We have all made room in our budgets to upgrade and automate our businesses. We have found software or web services to automate everything from managing our expenses and processes to how our team communicates with each other. With our internal processes running like a well oiled machine, we must never forget that the most important aspect of running a business is client engagement. If you are missing the social media piece of the puzzle, you are missing out on a lot.

Having an active presence on social media builds brand awareness and provides a rich experience for your customers. It gives you the ability to display your company’s personality and engage in real time with your customer base, industry allies and surrounding community. But more importantly for your bottom line, it also allows you to gain valuable customer insights, increase web traffic and keep an eye on your competitors. And the best part is that it is free to use!

Are you missing out on valuable social media connections? If your business is not active on social media, it is far past time to take the plunge. If you are active but are always wondering if your are doing it right, it is time to hone your skills and educate yourself about all that these platforms can do for your business.

REGISTER HERE to see if your business qualifies for membership in a CEO Circle. If you do, be our guest at this invaluable session. Your first CEO Circle experience is complimentary. Join us!