4 Lessons Learned from the March PowerLink Advisory Board Meetings of 2021 – “The Art of Using FaceBook to Generate High Quality Leads for Your Business” and a Sneak Preview of the May Sessions….
“The only way to predict the future is to create it.” -Peter Drucker
We’ve been waiting for Spring 2021 all of last year—for a view of business that is more like 2019—more normal….an easier business life. Not quite there, but there is a light at the end of the tunnel. This month, we worked with more than 171 small business owners who attended one of our 14 Community Advisory Boards or Private one-on-one mentoring sessions over Zoom. The topic was the reinforcing of our 2021 Revenue Goal—Using FaceBook to Generate Revenue and our Top Three Goals (or “Rocks”) we need to achieve by March 31st. March for PowerLink participants was asking ourselves the toughest questions of the year: (1) Am I clear about where I want to take my business? (2) Am I clear about the top three business challenges I have to overcome in the first three months of the year? (3) Am I clear about how I am delegating some of these tasks to others? (employees, contractors, sub-contractors, or vendors).
In 90 minutes of talking, writing, sharing, laughing and listening this month, here were a few of the Lessons Learned from March 2021 among Powerlink Small Business Owners across the United States about “The Art of FaceBook as a Revenue Driving Tactic”:
1. 1. “I delegated social media to an occasional post when I felt like it.” This session taught most of us that in four simple steps (Create FB Business Page….Set Up Posting Schedule…Test FB Advertising…Analyze Everything!).
- “I’m like a deer in the headlights. Where do I begin? Our guest advisors walked everyone through the four simple steps of creating a FaceBook Business Page, loading existing customers, searching for lookalike audiences and testing FaceBook advertising. Everyone agreed it doesn’t seem that hard if you see it broken down in these steps.
- The $9 FaceBook Ad. One PowerLink company decided to be brave and write an ad and test it. They spent $9, got 11 inquiries and realized they needed to do a better job on follow up of all those inquiries! More testing in April!
- “I want my Digital advertising to generate $100,000 per month in new revenue.” We had one PowerLink company accomplish that goal! They had to build a whole inbound strategy to handle the leads quickly and efficiently. They are spending about $3000 per month in ads. But they admitted they started spending $100 per month a year ago. They are now testing Ibstagram, You Tube, Pinterest and You Tube. Am
Calendar of Events: PowerLink April 2021:
Here is the Calendar for April 2021 (Community Advisory Boards). If you are not already registered and interested in joining any group (you may do up to two meetings per month with your program fee), just email or text me. It is $150 per month plus any scholarship that you qualify for if you decide to participate. The first meeting is always complimentary thanks to our foundation and grant sponsors. Thanks to a multi-sponsor scholarship program through PNC Charitable Trust, Standard Bank Foundation, FNB Bank Foundation, Huntington Bank and Citizen’s Bank (2020/2021), we may be able to lower program fees to free or $25 if you qualify.
If you are new to PowerLink or returning but not registered through the program, let us know if you want to register for any of the monthly meetings in April over our Zoom platform by texting your contact info to 412.721.3186:
Thursday, March 8, 2021: 8:00-9:30 am Harrisburg/York Regional Community Advisory Board sponsored by FNB Bank to promote growth and new business strategy. April Topic is 7 Steps to Driving more Revenue through Recurring Revenue Pricing Models That Increase Conversion Rates and Increase Recurring Revenue.”. Also share your own online tactics. By invitation only. Register by text to Sherry Jordan, PowerLink Regional Director at 814.881.8106 with your email and location desired if you are new and interested.
Monday, April 12, 2021 4:30-6 PM Executive CEO Circle --$1 million and more (open to our larger PowerLink companies, manufacturing companies and alums anywhere in the US with $1 to $10 million growth and income goals). April Topic is 7 Steps to Driving more Revenue through Recurring Revenue Pricing Models That Increase Conversion Rates and Increase Recurring Revenue.”. Also share your own online tactics. By invitation only. Register by text to 412.721.3186 with your email and location desired if you are new and interested.
Tuesday, April 13, 2021: 8:30-10 am Succession Only CEO Circle—only for companies intending to sell their business or pass it to their children or employees in the next 5 years (for our more mature PowerLink companies anywhere in the US. April Topic is 7 Steps to Driving more Revenue through Recurring Revenue Pricing Models That Increase Conversion Rates and Increase Recurring Revenue.” Also share your own online tactics. By invitation only. Register by text to Harry Edelman, Regional Director at 412.389.5297 with your email and location desired if you are new and interested. Facilitated by an experienced Mergers and Acquisitions specialist with a passion for helping smaller companies exit successfully.
Tuesday, April 13, 2021: 4-5:30 pm City of Pittsburgh Businesses sponsored by Citizen’s Bank—to promote growth and new business strategy. April Topic is 7 Steps to Driving more Revenue through Recurring Revenue Pricing Models That Increase Conversion Rates and Increase Recurring Revenue.”. Also share your own online tactics. By invitation only. Register by text to 412.721.3186 with your email and location desired if you are new and interested.
Wednesday, April 14, 2021: 11-12:30 am Pittsburgh East—PowerLink Without Walls II – Community Advisory Board to promote growth and new business strategy. April Topic is 7 Steps to Driving more Revenue through Recurring Revenue Pricing Models That Increase Conversion Rates and Increase Recurring Revenue.”. Also share your own online tactics. By invitation only. Register by text to 412.721.3186 with your email and location desired if you are new and interested.
(NEW) Wednesday, April 14, 2021: 5-6:30 pm Retail Only Community Advisory Board in Indiana PA (open to retailers and downtown/urban location businesses) to promote growth and new business strategies beyond bricks and mortar street traffic. April Topic is 7 Steps to Driving more Revenue through Recurring Revenue Pricing Models That Increase Conversion Rates and Increase Recurring Revenue.”. Also share your own online tactics. By invitation only. Register by text to 412.721.3186 with your email and location desired if you are new and interested or contact Linda at Downtown Indiana (DI) at linda@downtownindiana.org .
(NEW) Tuesday, April 20, 2021: 11 am-12:30 pm: PowerLink without Walls I for Small Businesses Anywhere in the World —to promote growth and innovative new business strategies regardless of your location. For owners doing $150,000+ in annual revenue wanting to hit $1M in the next 5 years). April Topic is 7 Steps to Driving more Revenue through Recurring Revenue Pricing Models That Increase Conversion Rates and Increase Recurring Revenue.”. Also share your own online tactics. By invitation only. Register by text to 412.721.3186 with your email and location desired if you are new and interested.
(NEW) Tuesday, April 20, 2021: 3-5:30 pm: Penn State PowerLink Community Advisory Board for Contractors Only—if your business is connected in any way to facilities, construction, design, renovation or maintenance and you want to grow through private sector and government contracting, this group will limit its discussion to only construction/maintenance related marketing and new business strategies. April Topic is 7 Steps to Driving more Revenue through Recurring Revenue Pricing Models That Increase Conversion Rates and Increase Recurring Revenue.”. Also share your own online tactics. By invitation only. Register by text to 412.721.3186 with your email and location desired if you are new and interested.
Wednesday, April 21, 2021: 2-3:30 pm: Westmoreland County CC Community Advisory Board sponsored by Standard Bank: to promote growth and new business strategy. April Topic is 7 Steps to Driving more Revenue through Recurring Revenue Pricing Models That Increase Conversion Rates and Increase Recurring Revenue.”. Also share your own online tactics. By invitation only. Register by text to 412.721.3186 with your email and location desired if you are new and interested. Or you can text Courtney at the Westmoreland County Chamber at 724.880.1703.
(NEW) Wednesday, April 21, 2021: 5-6:30 pm Downtown Washington, PA Businesses sponsored by Huntington Bank and PCRG—to promote growth and innovative new business strategies in the urban/merchant areas of the City of Washington. April Topic is 7 Steps to Driving more Revenue through Recurring Revenue Pricing Models That Increase Conversion Rates and Increase Recurring Revenue.”. Also share your own online tactics. By invitation only. Register by text to 412.721.3186 with your email and location desired if you are new and interested. Or you can contact Ramon at PCRG rfoster@pcrg.org ;Christy at PCRG crowing@pcrg.org or Sara at Downtown Washington, PA sara@downtownwashingtonpa.com
(NEW for 2021) Thursday, April 22, 2021: 12:30 – 2 pm City of Youngstown, OH Businesses sponsored by Citizen’s Bank—to promote growth and new business strategy. April Topic is 7 Steps to Driving more Revenue through Recurring Revenue Pricing Models That Increase Conversion Rates and Increase Recurring Revenue.”. Also share your own online tactics. By invitation only. Register by text to 412.721.3186 with your email and location desired if you are new and interested.
Thursday, April 22, 2021: 3:30-5 pm Washington County Businesses sponsored by the Peters Township Chamber of Commerce and Huntington Bank—to promote growth and innovative new business strategies. April Topic is 7 Steps to Driving more Revenue through Recurring Revenue Pricing Models That Increase Conversion Rates and Increase Recurring Revenue.”. Also share your own online tactics. By invitation only. Register by text to 412.721.3186 with your email and location desired if you are new and interested. Or you can contact Brian/Kelley at the Peters Township Chamber of Commerce at brian@peterstownshipchamberofcommerce.com
Also note that our April session will also let everyone share their key New Business challenge and let the group help “crush” that challenge with insight based on experience, lessons learned and mentoring. These meetings are private and confidential. You must register in advance to attend as a guest.
Have a productive and prosperous 2021! A.
Anita Brattina, CEO and Board Chair, PowerLink
1501 Ardmore Boulevard, Suite 404, Pittsburgh PA 15221, 412.721.3186 (M), anita.brattina@allfacilities.com, www.powerlink.org
“Helping small and emerging companies achieve their next level of success through access to executive and CEO advisors.” A Pennsylvania 501(c)3 corporation.
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